Sean Yo
Maker. Founder. Leader. Teacher. Learner.

4789 Wellington Rd 32 S.,
Guelph, Ontario
Canada N1H 6J3

Hi I'm Sean.
I'm smart and I get things done.
I ❤ the Open Web.
I build technology and communities - usually at the same time.
I built my first website in 1996 and I still wake up thinking about what to build next.
I geek out on the web, accessibility, user experience, cooking and games.
I use vi to code, gas to cook and my powers for awesome.
I work with people who build technology & communities to make the world more awesome.




April 2013 - Present
Kitchener, Ontario

Senior Product Manager

As Category Product Manager for Analytics and Data Platform, I provide vision and leadership for analytics features and products, delivering millions of dollars in annual revenue, on the Brightspace Learning Platform, which has received national media coverage.

  • Drive corporate Analytics strategy by bringing together the voice of the customer, market research, competitive intelligence, and data-driven product research
  • Work closely with the Senior Leadership Team and Market Strategy to translate the organizational strategy, business/market requirements, product backlog, and portfolio investment plan into a product vision and roadmap
  • Manage the Analytics products life cycle from strategic planning to Go To Market to customer success through adoption and end of life
  • Partner with our Customer Success Team to provide Analytics vision and expertise, roadmap alignment, building true partnerships with our customers
  • Collaborate with standards organizations, such as IMS Global, to provide requirements and leadership in the EdTech standards-based eco-system
  • Promoted to this role from a Technical Product Manager, where I co-led SCRUM based development teams with a Development Manager and helped develop our Hackathon program
Conestoga College

June 2015 - Present
Kitchener, Ontario


I teach the Web Foundations course for the Information Technology Support Services program in a blended environment of both online and face-to-face in a computer lab. Students develop a strong foundation in the theory and practice of web development within the context of delivering technical support within the enterprise. In addition to deliverying this course, I provided the pedagogical course design, development, and implementation in Brightspace - the campus Learning Management System.

As a Sr. Product Manager at D2L, the maker of Brightspace, this was an rare and powerful learning opportunity to connect with learners and take on the role of an instructor using the software I contribute to everyday.

Karen Farbridge For Mayor

June 2014 - March 2015
Kitchener, Ontario

Campaign Director

As Campaign Director (and senior leader) of Karen Farbridge's municipal re-election campaign for Mayor of Guelph, I was responsible for setting the strategic direction of the campaign, supporting the candidate, keeping senior staff on track and accountable for their portfolios, managing and resolving internal conflicts, maintaining morale, and winning the election.

I led a senior staff who managed a campaign team hundreds of members strong. In close coordination with the candidate, I lead the strategy, vision, and policy of the campaign, and oversaw the execution of our strategy by my senior staff. My senior staff was responsible for Candidate Management, Communications and Press Relations, Field Operations, Campaign Headquarters, Constituent Relations, Fundraising and Events, and Election Day Logistics. I was ultimately responsible and accountable for the campaign's election compliance, adhering strictly to the provincial Elections Act and municipal by-laws. This covered issues as broad as campaign finance, voting scrutineers, and sign by-laws enforcement.

We provided a robust campaign with a progressive set of policies which we presented to the city of Guelph through an effective grassroots campaign of print and radio media, as well as a social media campaign through Twitter, Facebook, and Instagram.

As Campaign Director, I was the face of the campaign, and was responsible for speech writing, giving my own speeches at election events with dozens to hundreds of attendees, and directly handling media relations including writing and approving press releases, as well as managing and giving interviews with newspapers, blogs, radio, and television.

We lost the election. This result was very difficult for the staff, and for supporters throughout the city and beyond. It was difficult for me, too. Managing the effects of a failure of this scale was challenging. Looking at it with some distance, I am able to find important measures of success within these results, such as how we shaped the discourse of the election, our ability to execute our strategy, the resources we successfully landed from fundraising to endorsements, the tremendous logistical accomplishments of the campaign team and the development of skills, and relationships within the community. I am confident that we exercised all options and opportunities available.

That doesn't change the outcome or that my key accountability was winning the election. I have held the value of embracing failure for many years and this experience put that value to the test. I am proud of my work and my team’s work and while very challenging, this failure hasn't dampened my enthusiasm for the next challenge I face.


April 2012 - December 2012
Kitchener, Ontario

Chief Architect

As Chief Architect, I provided product vision, game design, interaction design, and technical leadership. As part of a start-up, we all did what was needed, regardless of job title. This ranged from coding, business development, pitch meetings, paper prototype development and demos, to writing Canadian Media Fund applications.

University of Guelph

June 2000 - March 2013
Guelph, Ontario

Lead Web Analyst

I was the lead analyst for the campus web operations, consisting of more than 300 sites and clients in partnership with the Managed Servers team. I was responsible for architecture, strategic planning, client support, and enterprise integration. I drove team success through close collaboration with the Communications and Public Affairs team to align visual design, development standards, and accessibility requirements to provide direction to campus web developers.

Additionally, I was the technical lead for the support of, the main web presence of the university. I worked with IT and University Senior Leadership on both operations and critical issues for the campus web site.



University of Guelph

February 2012 - March 2014

Masters of Digital Media Studies

Studied with the School of English and Theatre Studies with a research focus on Digital Media Studies, including Critical Theory of Wikis, Media Genealogy, and Identity in World of Warcraft.

University of Guelph


Guelph, Ontario

B.A. Honours

Academic Focus
  • Digital Media Studies, Critical Analysis, History, Philosophy and Computer Science
  • Senior Research Project: HTML as Genre - A Critical Analysis of Hypertext

  • Board of Directors, University Centre
  • Board of Directors, Undergraduate Student Government
  • Executive, College of Arts Government
  • Co-Founder of the U of G Festival of The Arts
  • Co-Founder of the Intellectual Freedom Forum
  • Executive Member of the Games Club; Coordinator for Annual Campus Gaming Conventions: Gryphcon and Chibicon. Attributed as "Steve Ho" on the Space Channel
  • Crucial Conversations - VitalSmarts
  • LEAD Leadership Program - D2L
  • Open Space Facilitation - Next You
  • UNIX System Administration - O’Reilly & U of Illinois

Sean Yo
Maker. Founder. Leader. Teacher. Learner.

4789 Wellington Rd 32 S.,
Guelph, Ontario
Canada N1H 6J3



I am a long time member of the local tech community. I have belonged to and led the Kitchener-Waterloo Design Meetup and the Waterloo-Wellington Webmaker Meetup, as well as attended and presented at the local user groups such as the KW Drupal and Guelph PHP User Groups.  I am a long time attendee and occasional host of DemoCampGuelph.

I am currently a member of several Communitech Peer2Peer groups such as Agile/Lean, Product Management, Web Development and Women In Technology.

I am a member of IMS Global, the EdTech standards organization, which is second only to the W3C in size. I helped found and currently co-chair the Privacy Working Group. I have also belonged to the Caliper Learning Analytics Working Group and the Accessibility Working Group.

I was involved with the United Way Campaign at the U of G every year I worked there, starting in 1998; I have sat on the Steering Committee, been a Departmental Coordinator, a canvasser, and I have developed  several versions of their website.

I have also volunteered at the U of G radio station CFRU 93.3 FM, developing programming and hosting shows.




I am a guest speaker at local Universities and Colleges, with Undergraduate lectures on Modes of Inquiry, Special Topics: Blogging, Forbidden Knowledge, User Experience Design: Accessibility at the U of G, Digital Presentation at the U of W and Accessibility Special Lecture at Conestoga College. I have also presented lectures at the graduate level for English and Theatre Studies Critical Practice at the U of G on the topic of Wikis.

I have presented at many tech conferences conferences and meetups, typically speaking 5-10 times per year.

I have presented sessions at OUCC, CANHEIT, FSOSS, The Accessibility Conference, DrupalCon, ConFoo and Fusion. I have been on the conference committee of OUCC, CANHEIT, The Accessibility Conference and ConFoo.

I have presented on blogs and wikis for the Toronto Public Library Technology conference and the Trends in Web Technology and Design 2013 Workshop at the Sault Ste. Marie Innovation Centre.

In 2014, I was the closing keynote speaker at the annual Ontario Library Association IT conference, where I spoke on the 21st digital literacy of Speaking In Code.

I was a mentor at first StartUp Weekend Guelph and an invited speaker at the first Guelph Open Data Hackathon.

Most recently, I was on a panel at the April Communitech Women in Tech P2P, presenting on Networking.




I am the co-editor of the publication Code Like a Girl which has more than 1900 followers and more than 40 authors. I am an experienced writer, publishing for myself or as part of marketing campaigns as part of my professional work.

Published co-author of three adventures for the Star Wars RPGA Living Force campaign.






Finding balance in my life a key value. I have two daughters who love Maker and STEM activities, as well as skating and gymnastics. I am delighted to be a volunteer in their French Immersion classes on field trips and in the classroom to read, explore diversity,  and talk about technology.

My  wife and I take our daughters to Pancake Bay Provincial Park to camp each summer and regularly travel to the Maritimes to visit my family there. In 2007, I was part of the inaugural team of volunteers at the University of Guelph to participate in Leave For Change.  In 2009, I traveled with my father to Indonesia, where he was born. During this trip, I was able to volunteer with the Agape Social Foundation, a non-profit group which provides funding for children to attend school and runs a learning centre and children's library.

I started to play ice hockey for the first time last year which is exhilarating and filled with constant failure. I’ve been playing guitar for 30 years which is fulfilling and a way I pursue mindfulness.

I am an avid reader, a fan of games of all types, and always excited to share books and games with friends.  I find a special peace in cooking, and a special joy in sharing food.



Sean Yo
4789 Wellington Road 32 S,
Guelph, Ontario
Canada N1H 6J3